Sephoria is making its Atlanta debut.
The 2-day magnificence bazaar hosted by Sephora might be held at Pullman Yards on Sept. 27 and 28, that includes greater than 50 model activations and masterclasses led by professionals from manufacturers together with Fenty Magnificence, Dr. Dennis Gross Skincare and Danessa Myricks on behalf of her eponymous make-up model.
The occasion, which first debuted in 2018 in Los Angeles, drew greater than 4,200 attendees to its in-person return final 12 months in New York after two years of being held nearly. 2023 marked the model’s first hybrid iteration, with greater than 90,000 customers remotely tapping into an internet, gamified expertise; this fall, the occasion will solely be held in-person.
“Our mission has all the time been to carry the enjoyment of magnificence to various cities globally, and Atlanta completely embodies the colourful and immersive spirit that has and can all the time outline our occasion,” mentioned Jessica Stacey, senior vp of exterior communications, experiential advertising and partnerships at Sephora in an e-mail to Magnificence Inc.
Among the many 50-plus manufacturers curating cubicles for the competition, which is themed “Magnificence Funhouse” this 12 months, are Drunk Elephant, Charlotte Tilbury, Tarte Cosmetics, Sample Magnificence, Dermalogica, Ami Colé, Phlur, Fable & Mane, Valentino Magnificence, The 7 Virtues, Ouai and Uncommon Magnificence, the latter of which will even host a masterclass.
Sephoria’s masterclass corridor.
courtesy
A 3-hour morning session and afternoon session will happen per day of the competition, for which tickets might be out there for buy in two tiers starting Tuesday. Basic admission goes for $135 per session; VIP tickets retail for $420 and embody perks similar to a devoted entrance, one-hour early entry, a lounge with photograph alternatives and wonder companies and a greater-value swag bag.
At final 12 months’s competition, hits included a spin-the-wheel freebie activation by Danessa Myricks; digital NARS ambassadors who engaged with company about each product and the climate — “I managed to flee [the rain] as a result of I’m within the metaverse,” defined computer-generated ambassador Chelsea throughout a very damp Day One — and “skincare cocktailing” at Drunk Elephant, whereby specialists ascertained personalised routine suggestions for company.
