Adidas will not be getting a gold medal for an promoting marketing campaign with Bella Hadid … the shoe big is apologizing for what many are calling an enormous antisemitic mistake.
This is the deal … Adidas made Bella the face of its advertising and marketing plan for a retro sneaker referencing the 1972 Munich Olympics … the Video games the place Palestinian terrorists infamously murdered 11 members of Israel’s Olympic staff after taking them hostage.
The difficulty … Bella’s a Palestinian-American mannequin who has been a vocal critic of Israel amid the struggle in Gaza … and her involvement with a shoe commemorating the Munich bloodbath pissed off people on the American Jewish Committee.
The AJC referred to as out Adidas for what it termed an “egregious error,” saying … “For Adidas to choose a vocal anti-Israel mannequin to recall this darkish Olympics is both a large oversight or deliberately inflammatory. Neither is appropriate.”
It did not take lengthy for Adidas to subject a mea culpa, posting an apology later Thursday on social media.
Adidas says … “We’re acutely aware that connections have been made to tragic historic occasions – although these are fully unintentional – and we apologize for any upset or misery prompted. In consequence we’re revising the rest of the marketing campaign.”
Another excuse why that is such an enormous deal … Adidas, a German company, has an extended historical past of getting Nazis inside their ranks — and whereas that is kinda historic historical past in 2024, it is nonetheless a part of their story … and does not look good in gentle of this transfer.
We have reached out to Bella for remark … to this point, no phrase again.
