I WANT CHOO: Chinese language actress and singer Victoria Tune has been named world model ambassador of British luxurious footwear and equipment model Jimmy Choo.
Tune has been a well-known face of the model since 2018 when she was appointed model ambassador for the Asia Pacific area. A yr later, she joined forces with Jimmy Choo’s inventive director on a collection of limited-edition baggage.
“I’m excited and honored to return to the Jimmy Choo household embarking on a brand new chapter as world model ambassador. I love the enjoyment, glamour and craftsmanship of the model. I at all times really feel assured and empowered when I’m carrying Jimmy Choo, mentioned Tune, who instructions greater than 49 million followers on Weibo. Her identify has greater than 910 million impressions on the Chinese language social commerce platform Xiaohongshu.
Victoria Tune is the most recent Jimmy Choo world model ambassador and face of the I Need Choo perfume line.
Courtesy of Jimmy Choo
In her new and world position, Tune will function the face of the model’s I Need Choo perfume line, which debuted in January 2021. It’s a floral scent that comes with citrus prime notes of mandarin juice and velvety peach, center notes of the pink spider lily, and jasmine sambac, ending with base notes of vanilla, benzoin and resinoid.
“Victoria has been a buddy of the model for a few years. We’ve got at all times admired her expertise, vitality and elegance and are thrilled to welcome her as our world model ambassador and face of our A Need Choo perfume portfolio,” Choi mentioned.
The Jimmy Choo perfume arm is operated below a licensing settlement with Interparfums that started in 2009.
In an earlier interview with WWD, Philippe Benacin, chairman and chief government officer of Interparfums, mentioned the I Need Choo vary “did extraordinarily properly.”
“I Need Choo [Eau de Parfum] did extraordinarily properly for us. This one [I Want Choo Forever, a flanker] is barely completely different — it’s darker,” Benacin mentioned. Benacin didn’t touch upon gross sales, however business sources estimate I Need Choo Without end will do roughly $20 million in retail gross sales within the U.S. throughout its first yr in the marketplace.
Tune rose to fame as a member of the Ok-pop woman group f(x). She has been lively in each China and South Korea and has participated in a dozen profitable drama collection and actuality TV reveals, serving to her acquire mainstream recognition among the many public and a focus from luxurious homes. She can be a home ambassador for Louis Vuitton in China and has labored with manufacturers together with Moncler, Cartier and Evisu.
