What’s the goal of a trend marketing campaign if to not promote? Past going viral on social media, the flexibility to “promote” each by way of bodily luxurious items and a compelling narrative is crucial to the marketing campaign’s success. Enter Saint Laurent’s “Tan Strains” By Anthony Vaccarello. Below the inventive path of Anthony Vaccarello, photographer Henrik Purienne captures the warmth of summer season in a collection of titillating visuals.
Learn Extra: Saint Laurent Rive Droite Reveals Works by Photographer James Barnor
Instantly the viewer is greeted with the amalgamation of frisson and trend as Saint Laurent’s seasonal releases are photographed alongside a feminine protagonist who has spent languid hours by the pool, tanning on a tennis courtroom or taking part in gown as much as the sound of outdated cassette tapes.
Learn Extra: Saint Laurent Debuts Movie Manufacturing Arm
The collection options an unique number of equipment and way of life merchandise, together with new Saint Laurent Rive Droite collaborations akin to an unique bicycle developed with Californian specialist Micargi, a star sample tennis racket and matching tennis balls by Wilson, and a singular chromed motorbike helmet by the English luxurious model Hedon. Each the bicycle and helmet will probably be out there from August 1.
Learn Extra: Saint Laurent’s Largest Retailer Reinforces Model Route
Below the scorching rays of the solar, a play of sunshine and shadow ensues, as elusive characters disguise and emerge, whiling away the endless-seeming days in anticipation of what the night will carry.
Learn Extra: Saint Laurent Rive Droite Showcases Artist Laurent Pernot’s Pastel-Hued Artworks
For extra on the newest in luxurious trend and artwork reads, click on right here.
