TALENT SCOUT: Zits Studios is teaming up with streaming platform Spotify to showcase musical expertise. The Swedish label hopes the collaboration will broaden its Zits Folks program, by way of which it companions with and showcases creatives in quite a lot of areas. The venture will probably be revealed Wednesday with a large outside promoting show at cultural hub The Reef in Los Angeles.
Collectively, the companions purpose to curate a roster of musical creatives, each globally famend and up-and-coming, by way of activations at key moments within the vogue calendar.
The primary such collaboration will happen for fall 2024 as a part of the model’s most important marketing campaign for the season, to be revealed in September.
The initiative is “in step with the home’s multidisciplinary ethos,” Zits Studios said.
By the Zits Folks initiative, which is showcased on the home’s Instagram web page, the label spotlights artists it says align with its values.
Up to now, it has partnered with Spanish singer and musician Rosalía; American singer-songwriter Caroline Polachek; Swedish rapper, singer and producer Bladee; Haitian-Canadian music producer, rapper, singer and DJ Kaytranada; U.S.-based DJ, singer and producer Yaeji, and most just lately the members of Okay-pop lady band ILLIT, who fronted the label’s spring 2024 advert marketing campaign.
Rosalía, as an illustration, has worn customized Zits Studios designs on tour and at Coachella.
Spotify is not any stranger to the vogue world both. The streaming large final 12 months labored with a few of its hottest artists, together with Tyler, the Creator; and Rosalía, on a number of merch to be offered on the platform.
Final September, it partnered with the Council of Vogue Designers of America to create a playlist for New York Vogue Week.
