What’s the largest mistake musicians make relating to e mail advertising?
JUST. NOT. EMAILING.
😱
Most musicians neglect their e mail lists.
Maybe out of concern that “advertising” makes us look sales-y, self-centered, or determined.
Or possibly it’s a concern that we’ll ship an e mail and listen to… crickets.
However we ghost our subscribers (our greatest followers, btw!) for weeks or months at a time.
Then at any time when there’s vital information — like an album drop, video launch, or regional tour — we share the small print as soon as with our checklist and act just like the job is finished.
Not Billie Eilish!
A music advertising lesson from Billie Eilish
Billie is among the greatest artists on the planet. Does she depend on fame, or magazines, or word-of-mouth, or Instagram to get her most vital messages on the market?
No. She makes use of e mail. Rather a lot!
In actual fact, Billie supported the discharge of her new album HIT ME HARD AND SOFT with each day emails to her followers, like this:
“However I’m not a megastar like Billie Eilish!”
I hear that.
And usually I’m reluctant to attract too many advertising parallels between impartial musicians and family names. As an example, simply because Beyoncé releases secret albums in a single day doesn’t imply you need to too.
However in THIS case, the lesson is value studying: Profitable artists know their followers need to hear from them. They usually’re not afraid to ship frequent emails and make frequent merch gives.
You must do the identical. You might want to be giving your viewers a number of possibilities to concentrate.
If you do, contemplate the next.
E-mail advertising tips for musicians:
- Give your self permission to e mail each day throughout large campaigns
- E-mail weekly all through the remainder of the 12 months
- Ship a devoted e mail for every newsworthy merchandise: Don’t ship bulk information roundups
- Emails may be tremendous brief: Should you shared a pic on Instagram, share it by way of e mail with a sentence or two caption
- Re-send vital emails to subscribers who didn’t open the e-mail the primary time
- Ask questions that immediate responses from subscribers; replies enable you to keep out of the junk folders
- Don’t be shy: Inform followers precisely what you need them to do (remix, buy, stream, view, and so forth.)
- Use a super-signature in each e mail with clear calls-to-action
You aren’t imposing in your followers if you ship emails.
In any case, your subscribers are your most dependable listeners and clients. Discuss to them!
