J.Crew Places the Give attention to Menswear at New Manhattan Store

J.Crew opened a retailer at 19 Bond Road in Manhattan’s NoHo neighborhood on Thursday primarily targeted on the model’s males’s assortment however with some house for choose ladies’s objects.

The shop was curated by J.Crew’s artistic director Brendon Babenzien and replaces a unit on the nook of Bowery and Bleecker Streets that closed earlier this yr. The brand new Bond Road retailer offers “a extra complete J.Crew expertise whereas sustaining particular components distinctive to this house,” in accordance with an announcement from the model.

The shop has a contemporary white oak inside with a wood-clad ceiling, purposeful components like open becoming rooms and a modular wall system with aesthetic touches corresponding to British racing inexperienced tiles and specialised lighting. The basement retained its authentic columns that pay homage to the constructing’s historical past and the structure of the world. Total, the shop design maintains a stability between what the corporate describes as a contemporary coastal vibe upstairs, and a gents’s membership environment downstairs, reflecting each up to date traits and traditional J.Crew aesthetics.

In a way, the Bond Road males’s-focused retailer performs counterpoint to the J.Crew retailer positioned at 75 Spring Road, which opened in Could and shows largely ladies’s merchandise. The Spring Road retailer “incorporates the most important assortment of ladies’s attire and equipment which might be normally solely obtainable on-line,” the corporate indicated on the time of the opening. Within the metropolis, J.Crew additionally operates males’s shops at 484 Broadway, 1040 Madison Avenue and at 10 Columbus Circle.

Over the past a number of years J.Crew, amid tough gross sales traits, reduce its retailer depend virtually in half, from greater than 200 to about 112. However in a December 2023 interview with WWD, J.Crew Group chief govt officer Libby Wadle underscored the significance of brick-and-mortar shops, saying, “The very best illustration of the model must be within the shops. It’s how we’re merchandising the shops at this time. It’s how we’re enthusiastic about funding in our shops. We’ve a smaller footprint, however these shops are in our greatest markets. We’ll put money into them to verify they really feel actually contemporary.”