First, the ultimate product. Watch the video at left ( for those who’re on desktop ). If you happen to’re not capable of see the clip on this web page for some cause, watch the Instagram Reel right here.
It is a clip I produced for Uniqlo India for the launch of their Uniqlo.com On-line Retailer in India on thirtieth July, 2021.
The music used is a monitor from the night-time in-store playlist of Uniqlo Shops internationally. The monitor is named Yuzu Lust and the identify of the Artist is Kiat.
Beneath, I’ll share particulars of how I got here up with this & how my mind works. I assumed it will be an attention-grabbing factor to doc, even when only for myself. However then I assumed I would as effectively take pleasure in some content material creation inception.
Uniqlo’s PR Company obtained in contact sharing information of the web retailer launch & discussing a potential collaboration. I’m not going to get into these particulars however the temporary was mainly for me to undergo the shop and pick a glance after which {photograph} myself and share these photos as a bit of content material on the dates of the launch.
I needed to create a enjoyable look however not too informal and I needed it to be one thing I had not explored beforehand. My typical go-to is denims and a t-shirt. Then, I progress to denims and a white collared shirt. However this time, the 2 items that made the look come collectively, had been the skirt, which is a part of a JW Anderson & Uniqlo collaboration and the bra high, which is a part of a Mame Korogouchi collaboration. I’ve not worn a bra high beforehand and whereas I used to be nervous ( displaying cleavage isn’t thought of kosher by extra Indian manufacturers ), I assumed, “Fuck it. One life. By no means too late.” Apart from, I knew Uniqlo wouldn’t thoughts, since they’re a world model.
Images of the items earlier than they had been despatched to me.
I didn’t need the bra high to SCREAM although, so determined so as to add a unfastened, Italian-Mafia type linen shirt on high. In my head, I knew precisely how I used to be going to type it and now that I can see the ultimate outcome, it labored. I’ve additionally been feeling a bit extra self-conscious than typical due to the ten kilos my physique has gained throughout the pandemic. I didn’t need an excessive amount of of my physique to be seen. And but, I needed it to be enticing sufficient that it will encourage the viewer to learn the caption and discover out what I used to be as much as with this look.
As soon as the clothes arrived, I attempted them on to ensure every part match. Every thing was then hand-washed individually, which was a superb factor as a result of the bra high bleeds color. A few of it go on to the shirt as a result of I dried them shut collectively and the shirt caught to the bra high. Which I then needed to treatment by dipping these sections in a bowl of Vanish ( which is a stain-removing liquid I take advantage of for laundry ).
I picked out the sneakers – it needed to be heels, which I personal precisely one pair of, so no alternative. The jewelry was to be minimal – extra deal with my brooch ( which is from the Bhojpatra collection, so already muted & elegant ). The ear rings are easy gold and pearl danglers.
Since I’ve pink / crimson hair presently, I assumed these would work effectively in favour of the Uniqlo model colours. Uniqlo’s emblem is crimson and white.
Beneath is the edited {photograph} that was used for the ultimate product. Pictures had been shot in my busy desk space. Shot on the Nikon D8100 with the 24-70mm f 2.8 lens and an on-camera speedlight. The distant clicker is in my pocket – within the skirt pocket.
The photographs had been taken into Adobe Lightroom the place I chosen 3-4 remaining photos and set to engaged on them in Adobe Photoshop – pores and skin clear up after which chopping out myself from the scene and putting the cutout onto a stable color. I picked out a subdued hue due to Uniqlo’s total garment colors and likewise as a result of it compliments what I’m carrying AND matches the background curtain of the unique display screen.
Then, I attempted a number of video choices to see which one would work finest. One of many issues talked about within the temporary was that the Uniqlo.com retailer would offer greater than 12,000 objects to prospects to buy on-line. For a consumer, that’s a terrific alternative to undergo quite a lot of decisions and put collectively a glance that works for them. And even to place collectively a whole wardrobe with separate items to combine and match.
This led to a specific alternative of video the place the picture is pixelated after which comes collectively into the above {photograph} of me. For the the aim of this video, I used an app known as MirrorLab, which I’ve been utilizing for a couple of years now and it’s often relegated to experimental concepts.
Some screenshots from the video to offer you an thought of development. I although the crimson bits had been a pleasant nod to the Uniqlo emblem colors.
As soon as I used to be happy with the video – and had made positive that I had a 30 second model for Instagram Reels ( which might now be 60 seconds lengthy! ), I needed to choose music. I did a bit of sunshine digging on-line to see if, maybe, there was any music immediately related to the Uniqlo model. And there’s! Uniqlo shops play two separate playlists throughout the day and the night time. A few of these lists are country-specific however the most well-liked ones had a few tracks that labored completely ( IMHO ) with my video.
The identical tracks had been additionally obtainable as music on Instagram Reels!
I typed out the caption for the Reel and saved it in Drafts throughout the Instagram app. Which was a foul thought looking back. Drafts generally is a bit iffy and unpredictable. Fortunately, I had saved a replica of the caption on the notes app on my telephone.
I posted the Reel, fairly happy with myself and there was *some* engagement however nowhere close to as a lot as I’d imagined! Possibly I ought to’ve used a preferred Bollywood monitor hah.
After a couple of hours, I posted the ultimate nonetheless picture from the shoot as a static publish on my feed, with just about the identical caption and this one has had good engagement and responses. The bra-top is in style.
Additionally sharing some extra picture from this shoot. Some that I performed round with and a few behind-the-scenes.
The model gifted the clothes to me. This weblog publish is just not a part of that alternate. I’m documenting for my weblog. It’s a massive deal that there’s an intensive Uniqlo.com retailer now although – I store Uniqlo personally – all my inside / thermal put on for winters is Warmth Tech from Uniqlo!
So, there it’s. A behind-the-scenes peek into how my mind works and the way I’m going about creating content material. What else do you wish to know? I seek the advice of with people and companies to assist them work out their model’s journey on-line by means of a consulting name. I even have a ton of video clips on my IGTV and longer movies on my YouTube in addition to audio-only on my podcast, The Naina Redhu Expertise.
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