Pokémon Sleep, the sleep-tracking app the place you’ll be able to catch ’em all by catching Zs, has reportedly introduced in a powerful $100 million in its first 12 months (thanks, VGC).
That is in keeping with AppMagic knowledge not too long ago revealed by PocketGamer.Biz which experiences that the lion’s share of the income has come from customers in Japan, who’ve spent an estimated $73 million on the app because it launched on seventeenth July final 12 months. The remaining funds have come from customers within the US ($17m) and Taiwan ($4m), AppMagic’s knowledge continues.
As you would possibly count on, in-app spending elevated throughout Pokémon Sleep occasion intervals such because the Raiku Analysis occasion (revealed within the February 2024 Pokémon Presents showcase) or seasonal celebrations. A Vacation 2023 occasion was reportedly the app’s highest-earning week so far, with a candy $4 million being tucked in over the seven days.
The AppMagic knowledge experiences that Pokémon Sleep has pulled in an estimated 9.8 million downloads within the final 12 months, 44% of which got here from Japan (North America adopted in second with 17% and Taiwan once more landed in third with 7%).
After all, that is small potatoes when in comparison with the beefy $1 billion-per-year takings that we’ve beforehand seen from Pokémon GO, however $100m is nothing to be scoffed at — significantly for a sleep-tracking app.
Because it builds as much as its birthday celebrations, a ‘present week’ is at the moment underway in Pokémon Sleep the place you’ll be able to decide up bonus Sleep Factors for logging in day by day. Extra data on the app’s first-anniversary occasion is predicted to be shared by the @PokemonSleep Twitter later right now.
