Luxurious perfume home Creed threw a cocktail party in Los Angeles on Friday evening in celebration of the BET Awards.
The intimate affair, held within the open-air courtyard restaurant of Chateau Marmont, introduced out rapper Saweetie; rapper Joey Bada$$; rapper and singer Guapdad 4000; actor Winston Duke; actor Olly Sholotan; actress, producer and screenwriter Lena Waithe; filmmaker Melina Matsoukas; comic Aida Rodriguez, and choreographer LaurieAnn Gibson.
The occasion was held to rejoice Hollywood’s inventive artistry throughout BET Awards weekend, going down in downtown L.A. on the Peacock Theater on Sunday.
“BET Awards weekend is a sturdy, vibrant expertise, and now we have all the time admired the power, pleasure and colourful shows of individuality that happen throughout this weekend,” Alexandra de Lara, head of built-in communications at Creed, informed the gang. “Right here at The Home of Creed we use uncommon, pure components that commemorate the great thing about nature. Our course of is labor intensive and pushed by artistry and perfection. A lot so, similar to the care and intentionality that each one of you on this room place into your revered crafts. We’re excited to rejoice this dynamic group. You every play an integral half in pushing artwork ahead firstly.”
Company loved a menu of tuna tartare, steak and salmon, adopted by tiramisu for dessert. They sipped on Creed’s signature cocktail, named after its Aventus perfume, made with vodka, pineapple, lemon, ginger, honey and glowing wine.
Primarily based in Paris, Creed was initially based as a tailoring home in London in 1760 earlier than launching perfume. Household-owned for greater than 250 years, BlackRock Lengthy Time period Personal Capital and Spanish businessman Javier Ferrán acquired the corporate for reportedly round $310 million in Might 2020. It’s now within the arms of Kering, who purchased Creed in June 2023 for 3.5 billion euros.
