A$AP Rocky is totally leaning into his new aspect gig—not as a luxurious designer or F1 inventive guide, however as a hunky dad marketing campaign mannequin.
Final month, the Harlem rapper starred in a Father’s Day business directed by American artist Carrie Mae Weems for Bottega Veneta, for which he posed alongside his and Rihanna’s younger sons, two-year-old RZA Athelston and 10-month-old Riot Rose. And in a brand new advert launched at present, Rocky and RZA modeled items from the brand new “Classics” assortment from mother Rih’s underwear model Savage X Fenty. In a number of solo pictures, Rocky flexes in a pair of boxer briefs. On the nape of his neck, his cornrows spell out “DAD.”
Courtesy of Savage X Fenty
“The definition of ‘get you a accomplice who helps what you are promoting’ 😍,” shared one Instagram commenter. “That is not a dad bod that is a father physique! Respectfully 😂,” wrote one other.
The Savage X Fenty father-son photographs mark Rocky’s fourth marketing campaign within the final six months, kicking off in December along with his paparazzi-style Bottega collection. This additionally isn’t the primary time Rocky has modeled for his accomplice’s business empire; final yr, he launched a lip balm for Rih’s cosmetics model Fenty Magnificence. The help is mutual—final month, Rihanna sat entrance row for the Trend Week debut of Rocky’s label AWGE.
“Isn’t [Rocky] the very best? I be feeling bummy as shit subsequent to this man,” Rihanna lately instructed Interview journal of her perennially fashionable accomplice. “I really feel like, goddamn, I appear like his assistant. I’m getting on a airplane. We must be in sweats. He needs to be in a full Bottega swimsuit. I’m like, ‘Why you bought to try this to me?’”
