Central Cee’s entrance row look at Louis Vuitton’s present final week throughout Paris Trend Week brought about fairly a stir. Unsurprising actually as there was so much happening: he was greeted by ‘Espresso’ star Sabrina Carpenter (boyfriend Barry Keoghan had requested her to go say hello) and whipped out his Nintendo DS, which the pair duly performed with.
However what caught our consideration wasn’t Carpenter’s white Louis Vuitton menswear, the British rapper’s match (a full tracksuit, skullcap and LV sneakers) or the gaming second. It was the Casio G-Shock DW-6900 watch on his tattooed wrist, a twenty fifth anniversary limited-edition mannequin with a translucent band and shade gradation face that adjustments when the sunshine hits. (He’s sporting it in his ‘One Up’ video, amongst different iced-out timepieces and jewels).
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G-Shock fans—of which there are a lot of—agree Central Cee’s DW-6900 could be very a lot a celeb favourite. “It exudes coolness because of the diversified shade schemes and collaborations, but nonetheless presents performance with varied time modes and famed triple graph design,” says collector Neil George. “It is a watch that, for the reason that ’90s has definitely had enormous movie star attraction.” (Tom Cruise wore a black DW-6900 in Mission Unimaginable 2.)
As Central Cee’s success grows exponentially, so does his tasteful watch assortment: it features a few Rollies (he wore a rose gold Rolex Day-Date with a inexperienced dial within the video for his collab tune with Drake), a child blue Richard Mille RM-011 and an Audemars Piguet Royal Oak Perpetual Calendar to show he is aware of about watches.
“He’s acquired all kinds of cash, nevertheless it’s good to see him holding it actual,” says G-Shock collector Andy McIntyre. “He’s 26 and dwelling his finest life. He has a couple of totally different colours of G-Shock, as all rappers and stars do,” like Pharrell’s blinged-out G that Kim Kardashian purchased for a hefty sum. “Central Cee wears his G-Shocks along with his loopy suits, like his all-pink outfit with the matching pink sq.. It’s cool to see.”
However what makes the trusty popular culture staple so interesting? “It’s very collectible, very enjoyable, quite simple. And G-Shock provides you a standard hyperlink to all these celebs that put on them. You may get the identical search for £60, £70, or £80. For that quantity, you get the fundamental, no-frills G that can final without end, which is principally the identical as Central Cee is sporting,” provides McIntyre. “That’s why it’s common, it’s inexpensive however cool.”
Secure to say then that the DW-6900 can be this summer time’s flex. “For me, it’s the mannequin’s means to be probably the most primary and easy of watches in a single launch, but, in one other launch, be probably the most vibrant and attention-grabbing,” provides George.
McIntyre agrees. “That’s it with G-Shock, you’ll be able to decide and select, you will get all totally different colors. Different releases in inexperienced, pink or white are tremendous brilliant and blingy for the summer time, but additionally for simply over $100 you get a watch that’s going to match your outfit, and it’s good and chunky. It provides a little bit of shade, little bit of shine, it’s a good vogue accent.” And the robust timepicee will survive sand, solar and seawater.
If you happen to’re fortunate, you miiiiiight be capable of get your fingers on Central Cee’s anniversary mannequin. However failing that, the great thing about G-Shocks is there is a wealth of others—whether or not or not you need to double up on Central Cee’s look with a Nintendo DS is fully your name.
This story initially appeared on British GQ with the title ‘Why Central Cee’s inexpensive G-Shock is the final word summer time watch flex’
