On Thursday, Zara and New York style label Sea are releasing a collaborative assortment of lovely youngsters’ ready-to-wear, equipment and footwear that embrace Sea’s sought-after, bohemian-tinged DNA.
“We’re Zara clients for our kids and have been honored when the group approached us for a collaboration. It gave us a chance to see into a distinct world and work on a scale which we’re unfamiliar. We discovered the Zara group enthusiastic and wonderful to work with, and their capabilities and method from design to branding has been informative,” Sea founders Monica Paolini and Sean Monahan informed WWD.
Zara x Sea youngsters’ collaboration marketing campaign.
Quentin De Briey/Courtesy of Zara & Sea
“Now we have been drawn to Zara’s partaking storytelling notably via the youngsters’ collections so we have been intrigued and curious after they approached us. It’s thrilling to introduce Sea and this assortment to a brand new viewers,” they mentioned.
The gathering highlights the model’s sense of ease and significant particulars, pulling inspiration from the duo’s lifelong friendship, spanning from rising up in Newburgh, N.Y., collectively as youngsters into launching their style label in 2006.
Zara x Sea youngsters’ collaboration marketing campaign.
Quentin De Briey/Courtesy of Zara & Sea
They emphasised versatility and luxury, in addition to a joyful spirit all through the 28-style assortment. Key items embody a seashell patchwork gown, ditsy floral collar tank and doily baseball jacket. There are additionally on-trend crystal embellished Mary Jane flats.
Zara x Sea youngsters’ collaboration marketing campaign.
Quentin De Briey/Courtesy of Zara & Sea
The duo included loads of Sea’s signature craftsy particulars into the gathering — on kaleidoscope-motif patchwork denim, a cool crochet bomber jacket, and lace-embroidered sportif monitor shorts, as seen within the marketing campaign shot in New York by Quentin De Briey and styled by Thistle Brown.
The Zara x Sea assortment, priced $17.90 to $99.90, will likely be accessible on Zara’s e-commerce and in choose shops, together with a pop-up retailer in Southampton at 52 Jobs Lane, working via Sunday.
Sean Davidson/Courtesy of Zara & Sea
